Privacy Policy

Privacy Policy

Last Updated: 2024-11-14

Simcoe Flooring Installers ("we," "us," or "our") values your privacy and is committed to safeguarding your personal information. This Privacy Policy outlines how we collect, use, share, and protect information gathered from you when you interact with our website, applications, advertisements, and other online and offline services (collectively, the “Services”). This policy applies to users worldwide, and we strive to adhere to global data protection standards, including GDPR, CCPA, and other relevant laws.

By accessing or using our Services, you agree to this Privacy Policy. If you disagree with any part of this policy, please do not use our Services.

1. Information We Collect

We collect information from you in various ways, including when you provide it directly, automatically, and through third parties.

1.1 Personal Information

We may collect the following types of personal information:

• Contact Details: Name, email address, phone number, mailing address.
• Account Information: Username, password, profile data, preferences, and purchase history.
• Billing and Transaction Data: Payment information, purchase records, and billing address, if applicable.

1.2 Automatically Collected Information

When you use our Services, we may automatically collect certain information about your visit, including:

• Device Data: IP address, browser type, operating system, device identifiers, and other diagnostic information.
• Usage Data: Pages visited, time spent on each page, referral source, and other clickstream data.
• Location Data: Approximate geolocation derived from your IP address or GPS data, depending on device settings.
• Cookies and Tracking Technologies: See Section 6 for more on cookies and tracking technologies.

1.3 Information from Third-Party Sources

We may also receive information about you from third parties, such as social media networks (if you link accounts), analytics providers, advertising networks, public databases, and other business partners.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To Provide Services: Managing and delivering the content and functionality of our Services, including fulfilling transactions and processing payments.
• To Improve and Personalize Experiences: Analyzing user preferences and interactions to customize content, recommendations, and ads.
• To Communicate with You: Sending account-related communications, including confirmation, support, and updates.
• For Advertising and Marketing Purposes: Customizing and delivering ads that may be relevant to you, both on our site and on third-party sites (see Section 5).
• For Security and Compliance: Detecting, investigating, and preventing security incidents, fraud, and other illegal activities.
• For Analytics and Research: Conducting research, data analysis, and gathering valuable insights to improve our Services and develop new features.

3. Legal Bases for Processing (GDPR Compliance)

For users in the European Economic Area (EEA), we process personal data based on the following legal bases:

• Consent: When you have provided explicit consent for specific purposes, such as marketing.
• Contractual Necessity: When processing is necessary to fulfill a contract with you.
• Legal Obligation: When we must process data to comply with legal or regulatory obligations.
• Legitimate Interests: For processing activities that support our legitimate business interests unless your rights override these interests.

4. Sharing and Disclosure of Information

We may share your personal information under the following circumstances:

• With Service Providers: To trusted third parties that help us provide our Services, such as payment processors, customer support, hosting services, and analytics providers.
• For Advertising Partners: To advertising networks and social media partners who assist in delivering tailored ads (see Section 5).
• With Legal Authorities: When required by law, regulation, legal process, or to protect our rights and the safety of our users.
• In Business Transactions: In the case of a merger, acquisition, or sale of assets, where your data may be transferred as part of the transaction.

We ensure all third-party service providers comply with data protection laws through contractual obligations.

5. Advertising and Marketing Practices

We may work with third-party advertisers and ad networks to display personalized ads based on your online activities and interests.

5.1 Types of Advertising

• Interest-Based Advertising: Our ad partners may display ads based on your activity across the internet, including visits to other websites and applications.
• Cross-Device Advertising: We may link your devices to provide a consistent ad experience across multiple devices.

5.2 Ad Tracking Technologies

To serve ads, we and our third-party partners may use cookies, web beacons, pixels, and similar tracking technologies that gather data on user behavior.

5.3 Opt-Out of Targeted Advertising

To opt out of targeted advertising, you may adjust your ad preferences through the settings on our website or visit websites such as the Digital Advertising Alliance or Network Advertising Initiative.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to improve functionality, personalize content, provide social media features, and analyze our traffic. By using our Services, you agree to the use of cookies.

6.1 Types of Cookies Used

• Essential Cookies: Necessary for basic website functionality and security.
• Performance Cookies: Collect information about how users interact with our website.
• Functional Cookies: Enable personalized settings and improved user experiences.
• Advertising Cookies: Track online activity to help deliver relevant ads.

6.2 Managing Cookies

You can manage cookie preferences in your browser settings or through our cookie settings tool on our website. Disabling cookies may affect site functionality.

7. International Data Transfers

We operate globally, and your data may be transferred and processed outside your country. We ensure adequate protections for data transfers through mechanisms such as standard contractual clauses and binding corporate rules to comply with global data protection laws.

8. Security of Your Information

We implement reasonable security measures to protect personal data. However, no system can be fully secure. If a data breach occurs, we will notify affected individuals and regulatory authorities as required by law.

9. Your Privacy Rights

Depending on your jurisdiction, you may have the following rights:

• Access and Correction: To request access to or correction of your data.
• Data Portability: To receive a copy of your data in a structured, commonly used format.
• Deletion: To request that we delete your personal information, under certain conditions.
• Objection and Restriction: To object to certain processing activities or request restrictions on processing.
• Opt-Out of Marketing: To opt out of receiving direct marketing messages.

To exercise these rights, contact us at [email protected].

10. Children’s Privacy

Our Services are not intended for individuals under [13/16, depending on jurisdiction]. If we learn we have collected information from a child, we will delete it promptly. Please contact us if you believe a child has provided us with personal information.

11. Third-Party Links

Our Services may contain links to third-party websites. We are not responsible for their privacy practices, and we encourage you to review the privacy policies of any site you visit.

12. Changes to This Privacy Policy

We may update this Privacy Policy periodically. We will post any updates on this page and notify you if significant changes are made. We encourage you to review this policy regularly.

13. Contact Us

For questions, concerns, or requests regarding this Privacy Policy, please contact us:

Simcoe Flooring Installers
705-302-3626
[email protected]